On Wednesday, on VH1's Soul Vibe Awards Special, Elizabeth Arden will launch fragrance M by Mariah Carey with a 2½-minute montage of images, trivia, concert footage of the pop star and an ad message.
"It's designed that way to retain the audience to make sure they don't walk away," says Tanya Zvonkin, group director of national broadcast for ad-buying firm PHD, who configured the ad for the show. "There will be no bathroom breaks in my commercials."
Note: The Soul Vibe Awards Special will air on VH1 Soul on Wednesday, November 14th at 9:00pm and on VH1 Monday, November 19th at 10:00pm.
Source: USA Today | MariahDailyJournal
Monday, November 12, 2007
"M" on VH1's Soul Vibe Awards Special
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